26 min listen
How do Customers decide if their experience is good or bad?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
How do Customers decide if their experience is good or bad?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
ratings:
Length:
32 minutes
Released:
Feb 17, 2018
Format:
Podcast episode
Description
Colin Shaw and Professor Ryan Hamilton discuss why Customers need 'Reference Points'. This is part one of a fundamental behavioral economics theory called Prospect Theory – It looks at how human decision making is effected by a reference point that a Customer uses to evaluate a Customer Experience and what you should do about it.
Released:
Feb 17, 2018
Format:
Podcast episode
Titles in the series (100)
How Do I Convince People Of A New Way Of Thinking?: Why didn't Blockbuster, Kodak and Circuit City see that the end was in sight? by The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth