23 min listen
Why Do Customers Focus on seemingly Unimportant Things?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Why Do Customers Focus on seemingly Unimportant Things?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
ratings:
Length:
22 minutes
Released:
Feb 10, 2018
Format:
Podcast episode
Description
Colin Shaw and Professor Ryan Hamilton discuss why customers often focus on seemingly unimportant things and how these thing can in fact be the most important. Classic research from the University of Chicago shows that customers tend to focus on product details or attributes that have nothing to do with the true value, but have a great deal of influence on customer perception and experience.
Released:
Feb 10, 2018
Format:
Podcast episode
Titles in the series (100)
What Really Is Customer Loyalty?: Don't confuse inertia with customer loyalty by The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth