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Why Do Customers Focus on seemingly Unimportant Things?

Why Do Customers Focus on seemingly Unimportant Things?

FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth


Why Do Customers Focus on seemingly Unimportant Things?

FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

ratings:
Length:
22 minutes
Released:
Feb 10, 2018
Format:
Podcast episode

Description

Colin Shaw and Professor Ryan Hamilton discuss why customers often focus on seemingly unimportant things and how these thing can in fact be the most important. Classic research from the University of Chicago shows that customers tend to focus on product details or attributes that have nothing to do with the true value, but have a great deal of influence on customer perception and experience.  
Released:
Feb 10, 2018
Format:
Podcast episode

Titles in the series (100)

We believe you should laugh and learn! 'The Intuitive Customer' podcast achieves this. Hosted by Colin Shaw, recognized as a global influencer on Customers, and Prof. Ryan Hamilton, Emory University discusses how you can improve your Customer Experience and gain growth. This review sums it up: "The dynamic between the two hosts absolutely makes this podcast. Each brings a unique take on the topic, their won perspective, and play off each other sense of humor. I come away after each episode with a feeling of joy and feeling a bit smarter". It is brought to you by Beyond Philosophy through our consultancy, training, and market research. Visit BeyondPhilosophy.com