23 min listen
How do we create Customer Loyalty?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
How do we create Customer Loyalty?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
ratings:
Length:
30 minutes
Released:
Feb 3, 2018
Format:
Podcast episode
Description
Colin Shaw and Professor Ryan Hamilton discuss the ‘Peak end rule‘ and its effect on Customer Experience. The peak end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak (i.e. its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience.
Released:
Feb 3, 2018
Format:
Podcast episode
Titles in the series (100)
What Really Is Customer Loyalty?: Don't confuse inertia with customer loyalty by The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth