23 min listen
Why Do Customers Fight For What They See To Be Their Rights?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Why Do Customers Fight For What They See To Be Their Rights?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
ratings:
Length:
29 minutes
Released:
Mar 24, 2018
Format:
Podcast episode
Description
Customers will fight harder to keep what they have than they will to gain new things. This is called Loss Aversion and it’s a big driver of customer behavior. This can be the route of customer complaints. What are the implications for designing a customer experience?
Released:
Mar 24, 2018
Format:
Podcast episode
Titles in the series (100)
What Really Is Customer Loyalty?: Don't confuse inertia with customer loyalty by The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth