Michael Solomon literally wrote the book on understanding consumers. In fact, hundreds of thousands of business students have learned about marketing from his books including consumer behavior, buying, Having, and Being -- the most widely used book on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.

His articles, published in journals including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing, and Journal of Business Research, have been cited over 30,000 times.

As a business consultant, he helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

In this episode, Michael shares how we can use customer engagement strategies to attract and keep today's customers for the long term. Insights he shares include:

How consumer behavior has changed over the last couple of years. Why do consumers tend to go for long-term, well-established business brands How to use customer engagement strategies to attract and keep today's customersHow the pandemic has affected consumer behavior and expectation. Understanding the ever-changing consumer behavior; and why it’s a bad idea to over-promise when marketing. The rise and power of influencer marketing. How to modify your consumer engagement strategies so that they fit in today's modern societyHow to ramp up customer engagement. How to turn bored customers into brand fanatics. How to take care of the loyal customers firstand much much more...