For bootstrapped businesses, the marketing journey may seem challenging, but with a dash of creativity and strategic thinking, success is well within reach. By focusing on creating valuable content, leveraging social proof, optimizing email marketing, embracing UGC, collaborating with influencers, and nurturing customer loyalty, bootstrapped businesses can effectively traverse the marketing funnel on a shoestring budget. Each step of the funnel presents an opportunity to connect with the audience authentically and drive conversions, ultimately propelling the business towards growth and long-term success. Remember, creativity and innovation are the pillars of bootstrapped marketing, and with persistence and dedication, your entrepreneurial journey can flourish on even the most modest budget.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.