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Moral Hazard | Definition Minute

Moral Hazard | Definition Minute

FromThe Behavioral Economics in Marketing's Podcast


Moral Hazard | Definition Minute

FromThe Behavioral Economics in Marketing's Podcast

ratings:
Length:
3 minutes
Released:
Jul 6, 2021
Format:
Podcast episode

Description

In this episode, we are considering "moral hazard". A moral hazard is a situation in which a party has limited responsibility for the risks or is completely protected from risk will in some way act differently than if they didn't have that protection. 

Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature. 
Released:
Jul 6, 2021
Format:
Podcast episode

Titles in the series (100)

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.