Mastering the Art of Entrepreneurship: Essential Skillsets for Success 
The diverse skillsets of entrepreneurs play a vital role in shaping their success and the growth of their ventures. Entrepreneurs must be multifaceted individuals who can wear multiple hats, adapt to various roles, and thrive in challenging environments. From visionary leadership and creative problem-solving to effective communication and resilience, each skill contributes to their ability to navigate obstacles, seize opportunities, and drive innovation. Furthermore, the continuous pursuit of knowledge, a willingness to learn from failures, and a growth mindset are essential attributes that fuel an entrepreneur's journey of constant improvement and self-discovery. As the entrepreneurial landscape continues to evolve, honing and expanding these skillsets becomes crucial for building sustainable and impactful businesses that make a difference in the world. With determination, passion, and a well-rounded set of skills, entrepreneurs can forge their path, overcome hurdles, and leave a lasting legacy in the realms of business and society.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.