3 min listen
Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing
Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing
ratings:
Length:
5 minutes
Released:
Feb 1, 2024
Format:
Podcast episode
Description
Welcome back to Season 8 of our Behavioral Economics in Marketing podcast, where we unravel the intricate dance between consumer behavior and the marketing universe. This season, our spotlight is firmly fixed on the foundational pillars of marketing—the elusive 4Ps. Prepare to delve into the psychological intricacies behind Product, Price, Place, and Promotion as we navigate the landscape of decision-making biases, pricing illusions, and strategic promotional maneuvers. This isn't just marketing theory; it's a journey into the minds of consumers and the art of influencing their choices. So, fasten your seatbelts for a season loaded with intriguing insights, where behavioral economics meets the heart of marketing strategy.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Released:
Feb 1, 2024
Format:
Podcast episode
Titles in the series (100)
Sample Selection Bias | Definition Minute: In this episode, we are considering the Sample Selection Bias. Sample Selection Bias is a systematic error caused by choosing non-random data for statistical and qualitative analysis. The bias exists due to a flaw in the sample selection process, whe... by The Behavioral Economics in Marketing's Podcast