26 min listen
Are You Making The Most Of Scarcity As A Marketing Strategy?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Are You Making The Most Of Scarcity As A Marketing Strategy?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
ratings:
Length:
30 minutes
Released:
Jul 14, 2018
Format:
Podcast episode
Description
We discuss the key principle of scarcity with guest Professor Kelly Goldsmith, Ph.D., Professor of Marketing at Vanderbuilt University. Kelly is a behavioral scientist who examines consumers’ responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects.
Released:
Jul 14, 2018
Format:
Podcast episode
Titles in the series (100)
How Do I Convince People Of A New Way Of Thinking?: Why didn't Blockbuster, Kodak and Circuit City see that the end was in sight? by The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth