My guest on the Innovation Storytellers Show this week is someone who’s turned understanding and exhibiting failures into an art form. Dr. Samuel West is a licensed clinical psychologist keen on the intersection of happiness, work, and cultural perceptions of failure. Dr. West’s journey from treating clinical issues like depression to exploring organizational psychology led him to an intriguing discovery: the crucial role of failure in fostering innovation and creativity. His work, especially his teachings at Lund University on positive psychology and creativity, culminates in creating a fascinating project—the Museum of Failure. This traveling exhibition, which I had the pleasure of experiencing first-hand in Los Angeles, showcases failures from the tech industry and beyond, including memorable flops like Pepsi’s Clear cola and Microsoft’s Zune. In today's episode, Samuel and I explore the many layers of failure—from its inevitability in pursuing innovation to its potential as a catalyst for significant breakthroughs. We discuss how rebranding failures as experiments can change our perspective and lessen the sting of setbacks, making innovation less agonizing and more fruitful. Tune in as we dissect the lessons housed within the Museum of Failure and uncover why continuing to experiment, even in the face of apparent failure, is vital for sustained innovation in an ever-evolving world.