Cliff Justice and his team develop and incubate the next generation of businesses, technologies, and solutions for KPMG and its clients. They also make minority investments in a network of innovative startups that support KPMG's growth strategy. I invited Cliff to join me on today's episode of the Innovation Storytellers podcast to share his story and insights about their comprehensive and organic approach to innovation—including how they capture innovative ideas, and the discipline they call “Inside Out.” Cliff also shares how a methodology they call Illuminate helps them to connect the dots and identify the ideas that are getting the most traction, so they can raise visibility and support those ideas more effectively. Cliff also talks about why digital twin technology and the metaverse are currently in the innovation stage, and why that’s so exciting. **Please Note** Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.