Outcome is an innovation consultancy that works with senior teams worldwide on the strategy, leadership, and culture required for innovation to solve today's innovation-led growth challenges while building the capabilities for shaping the future. Cris Beswick, the co-founder of Outcome, joins me on this week's episode of the Innovation Storytellers podcast to share his story. We discuss how innovators in the workplace know there are better ways of doing things, but organizations are often resistant to embracing change. But even when they do, they chase after growth and shiny new technologies. However, this usually results in low-value ideas that aren't aligned with the organization's strategy. Cris explains the importance of strategy, governance, structure, and why the five core components of their innovation system ensure that initiatives avoid descending into chaos. This is a must-listen episode if you are looking for a practical framework on how to build a culture of innovation in your organization.