Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

55: How Story-Listening Defeats Innovation Bias

55: How Story-Listening Defeats Innovation Bias

FromInnovation Storytellers


55: How Story-Listening Defeats Innovation Bias

FromInnovation Storytellers

ratings:
Length:
40 minutes
Released:
May 17, 2022
Format:
Podcast episode

Description

When Graham Brown witnessed trends around how teenage girls in Japan were using pocket-bell pagers to message each other in the mid-1990s, he knew a significant shift was happening and saw the potential for SMS messages before mobile providers had introduced the feature on early mobile phones. But when Brown excitedly approached mobile phone companies with his observations, he was told, "We don't market to kids." Ironically, it would be teenagers who would teach mobile companies how to make money from data packages much later on.  In this episode of the podcast, we explore how, throughout the history of technology, young people have often been the ones to drop clues about future trends through their digital social interactions - often going so far as to corrupt technologies to make them better.  We also talk about how story listening can help brands defeat innovation bias, and stay open to the way technology needs to evolve.
Released:
May 17, 2022
Format:
Podcast episode

Titles in the series (100)

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.