22 min listen
Samsung’s Janet Lee on ‘Obsessing over consumer needs is key to success’
Samsung’s Janet Lee on ‘Obsessing over consumer needs is key to success’
ratings:
Length:
20 minutes
Released:
Jan 5, 2022
Format:
Podcast episode
Description
As one of the world’s largest producers of electronics, it’s no surprise Samsung’s own mobile marketing is setting the bar. Whether it’s launching its new innovative take on the flip phone with bold new creative, or showcasing its products on reality shows, or digging into data to understand how to best speak to consumers, Samsung’s mobile marketing is on the frontlines of creativity. In this episode, we speak with Janet Lee, VP/CMO, Mobile Experience at Samsung Electronics America, to hear how she’s leading with interesting creative and data-led strategies. As mobile use continues to grow worldwide, we dive deep into how Samsung is building lifelong relationships with its consumers.
Released:
Jan 5, 2022
Format:
Podcast episode
Titles in the series (74)
Nissan's Allyson Witherspoon, U.S. CMO: As a top-five automaker, and recently ranked #1 in the U.S. by Reputation, Nissan is no stranger to staying ahead of opportunities around the bend. This is especially true under the leadership of U.S. CMO, Allyson Witherspoon. Whether it’s debuting a new e-commerce platform to meet customer demand during a time when dealership visits were impossible, or reimagining launches for 10 new models this year, Allyson leads Nissan’s marketing efforts with creativity and compassion. In this episode, we get a chance to learn how she navigated a transformative year for auto, from semiconductor chip shortages affecting inventory to a massive industry shift toward electrification, all while maintaining a sharp focus on what drives her: building life-long bonds with customers. by The Current Podcast