22 min listen
Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle
Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle
ratings:
Length:
20 minutes
Released:
Jul 27, 2022
Format:
Podcast episode
Description
U.S. politicians across the aisle, from ultra-Libertarian to extreme Republican, have used digital advertising to fuel their presidential campaigns. With the 2022 midterms and 2024 presidential election fast approaching, the time is ripe for new strategies. On the latest episode of The Current Podcast, meet two men who sit — Wizard of Oz style — behind the curtain of political advertising: Billy McBeath and Mike Schneider.
McBeath is the digital director and senior advisor at the Senate Leadership Fund — a Republican super PAC that specializes in getting conservatives elected to the Senate. Schneider, on the other hand, sits on the liberal side of the political spectrum. He worked on President Biden’s presidential campaign in 2020 as a partner and head of BPI Labs for Bully Pulpit Interactive.
“What we’re really buying for is impact and outcomes,” Schneider says on The Current Podcast. “Where can we deliver a persuasive video message to a voter to get them to shift their opinion?”
“It’s all about how can you measure how your message is received, not how many times it was viewed,” McBeath adds.
The next upcoming elections also align around the expected deprecation of third-party cookies, which McBeath is awaiting. “We’re basically going to be rebuilding the airplane while we’re flying it next cycle,” McBeath says. “It’s going to be fun, but also really challenging.”
McBeath and Schneider also discuss the fast nature of a political marketer’s job, why connected TV will be the way forward for all future elections, and how important identity will become as we get closer to the deprecation of third-party cookies.
McBeath is the digital director and senior advisor at the Senate Leadership Fund — a Republican super PAC that specializes in getting conservatives elected to the Senate. Schneider, on the other hand, sits on the liberal side of the political spectrum. He worked on President Biden’s presidential campaign in 2020 as a partner and head of BPI Labs for Bully Pulpit Interactive.
“What we’re really buying for is impact and outcomes,” Schneider says on The Current Podcast. “Where can we deliver a persuasive video message to a voter to get them to shift their opinion?”
“It’s all about how can you measure how your message is received, not how many times it was viewed,” McBeath adds.
The next upcoming elections also align around the expected deprecation of third-party cookies, which McBeath is awaiting. “We’re basically going to be rebuilding the airplane while we’re flying it next cycle,” McBeath says. “It’s going to be fun, but also really challenging.”
McBeath and Schneider also discuss the fast nature of a political marketer’s job, why connected TV will be the way forward for all future elections, and how important identity will become as we get closer to the deprecation of third-party cookies.
Released:
Jul 27, 2022
Format:
Podcast episode
Titles in the series (73)
Spotify’s Jay Richman, VP, Head of Global Advertising Business & Platform: Spotify started podcast wars. And before it was the podcasting behemoth it is today, it built its name and reputation as a music streaming service. From a small start-up in Sweden, the company has grown to become the world’s most popular audio streaming subscription service with over 365 million users, including 165 million subscribers, across 178 markets. In this edition of The Current podcast, we hear from Jay Richman, the VP, head of global advertising and platforms, to find out why the company is betting big on podcasts (with over 2.6 million on the platform, plus this one) and how the company is thinking about improving the advertiser experience for listeners. by The Current Podcast