21 min listen
Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing
Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing
ratings:
Length:
22 minutes
Released:
Oct 6, 2021
Format:
Podcast episode
Description
In this edition of The Current podcast, we hear from Josh Brandau, the CMO at the Los Angeles Times. Brandau, who comes from the agency world, recently took on the title, and he’s tasked with growing the celebrated publication’s digital subscribers from 400,000 to 1 million in a world where newsprint is declining. With publications caught between subscriptions and digital ads, Brandau offers his insights into how the LA Times is navigating the choppy waters of change with a fresh marketing strategy that sees California as the center of gravity.
Released:
Oct 6, 2021
Format:
Podcast episode
Titles in the series (75)
Kimberly-Clark’s Zena Arnold, Global Chief Digital & Marketing Officer: In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are used by more than a quarter of the world’s population in 175 countries. Facing the challenge of joining the company amid a global pandemic, Arnold brought lessons from her years as a Google executive into a classic CPG environment. In this debut episode of The Current podcast, we sit down with Arnold — who is remarkably candid — to find out how she helped Kimberly-Clark embark on a global digital transformation during a year when everything changed. by The Current Podcast