22 min listen
Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences
Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences
ratings:
Length:
19 minutes
Released:
Apr 19, 2023
Format:
Podcast episode
Description
Retail media is on the tip of every marketer’s tongue this year. Cara Pratt, Kroger’s SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail media. Pratt joins The Current Podcast to talk about how her team of data scientists can tap in to purchase data from 60 million households to create more personal experiences for shoppers.
Released:
Apr 19, 2023
Format:
Podcast episode
Titles in the series (75)
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