We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.   This week, we are referencing: Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists Culturati's POV on Hispanic Media Usage   Connect with: Amanda Abrarpour: Facebook | LinkedIn | Instagram Joseph Krafty: LinkedIn MiQ: Company Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram