15 min listen
136. Understanding The Identity Landscape with Adapex
136. Understanding The Identity Landscape with Adapex
ratings:
Length:
45 minutes
Released:
Aug 29, 2023
Format:
Podcast episode
Description
In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape. Get ready for an illuminating journey into the realm of identity with Adapex by tuning in! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:03:23 - Who is Lindsey Colferai? 00:05:32 - Who is Debra Fleenor? 00:08:57 - Defining Adapex's Mission to a 5 year old 00:13:19 - Defining Adapex's Products to a 5 year old 00:15:54 - What is ‘identity’ from a publisher's perspective? 00:30:22 - Deterministic vs Probabilistic 00:32:52 - How do you see SSP's relationship growing with the industry? 00:40:41 - Word of wisdom from our guests Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Released:
Aug 29, 2023
Format:
Podcast episode
Titles in the series (100)
10. Solo Episode Highlighting Performance Metrics And More!: This week, we are looking back on how we've been performing since the show officially launched on July 10th. Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities... by The Programmatic Digest