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21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

FromThe Programmatic Digest


21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

FromThe Programmatic Digest

ratings:
Length:
28 minutes
Released:
Apr 22, 2020
Format:
Podcast episode

Description

In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following resources: Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth 10 Ways Brands Are Getting Creative With Their Ads as Quarantine Stalls Production Media Post Crisis Report  Connect with: Stephanie Smith  LinkedIn | Website | COURSE Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
Released:
Apr 22, 2020
Format:
Podcast episode

Titles in the series (100)

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.