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35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more
35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more
ratings:
Length:
25 minutes
Released:
May 26, 2021
Format:
Podcast episode
Description
In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation. This week, we are referencing: Why Prebid Alone Only Provides a False Sense of Security Connect with: Shailin Dhar: LinkedIn Marc Goldberg: LinkedIn | Email MMI: LinkedIn |Website Programmatic Digest: Shownote | Instagram | LinkedIn| YouTube Helene Parker: Website | LinkedIn | Twitter | Contact
Released:
May 26, 2021
Format:
Podcast episode
Titles in the series (100)
5. Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.: This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free". Were you part of the 80 million users of the FaceApp?... by The Programmatic Digest