In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies and IDFAs • The effect of regulations on advertisers’ data monitoring • Consumers’ control of data tracking • Solutions for making web advertising simpler and more efficient for advertisers   Connect with: Arthur Querou: LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram   Shownotes: 1:24 – Arthur’s Background 3:53 – The Complexity of AdTech 5:09 – Arthur’s Ad-Buying Program 6:39 – Hot Topics in the Market 16:36 – GDPR 22:12 – Arthur’s Projections for Upcoming Years 24:50 – Arthur’s 3 Fun Facts 27:30 – Connect with Arthur