8 min listen
19. Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen
19. Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen
ratings:
Length:
25 minutes
Released:
Apr 8, 2020
Format:
Podcast episode
Description
In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend, and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak. This week, we refer to the following articles/resources: The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020 Local TV, Digital News Sites' Usage Sharply Higher Due To COVID-19 National TV News Channels See Big Viewing Gains, CNN Soars SSPs Tighten Their Belts Ahead of Feared Economic Contraction OTT Ad Inventory Rises as Virus Boosts Viewing eMarketer's Coronavirus updates Connect with: Gabriel Cohen LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
Released:
Apr 8, 2020
Format:
Podcast episode
Titles in the series (100)
Quick Intro to the Programmatic Digest Podcast: Welcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019 by The Programmatic Digest