8 min listen
The Current Report: Amazon's ad tier, upfront season, and the future of TV
The Current Report: Amazon's ad tier, upfront season, and the future of TV
ratings:
Length:
7 minutes
Released:
Feb 5, 2024
Format:
Podcast episode
Description
This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships._______To read the full stories included in this episode:Amazon is poised to boost its revenue by millions with the flip of a switch: https://bit.ly/3SHo4JAU.S. political ad spend on digital projected to jump 156 percent over last presidential election year: https://bit.ly/3SEW9dmUS political ad spending to soar in 2024 with TV media the biggest winner - report: https://bit.ly/42oJLRZThe Current Podcast: https://bit.ly/47Y5FN1
Released:
Feb 5, 2024
Format:
Podcast episode
Titles in the series (49)
The Current Report: Spotify's Rak Patel on Storytelling at Cannes Lions: The Current is back on the beach at Cannes Lions International Festival of Creativity to give a look into the top talks from the first day of the festival. Plus Spotify's head of sales in EMEA, Rak Patel, joins the show to talk about creativity and brand connection. by The Current Report