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The Current Report: Amazon's ad tier, upfront season, and the future of TV

The Current Report: Amazon's ad tier, upfront season, and the future of TV

FromThe Current Report


The Current Report: Amazon's ad tier, upfront season, and the future of TV

FromThe Current Report

ratings:
Length:
7 minutes
Released:
Feb 5, 2024
Format:
Podcast episode

Description

This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships._______To read the full stories included in this episode:Amazon is poised to boost its revenue by millions with the flip of a switch: https://bit.ly/3SHo4JAU.S. political ad spend on digital projected to jump 156 percent over last presidential election year: https://bit.ly/3SEW9dmUS political ad spending to soar in 2024 with TV media the biggest winner - report: https://bit.ly/42oJLRZThe Current Podcast: https://bit.ly/47Y5FN1
Released:
Feb 5, 2024
Format:
Podcast episode

Titles in the series (49)

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.