7 min listen
The Current Report: Advertisers kick off the holiday shopping season with retail data
The Current Report: Advertisers kick off the holiday shopping season with retail data
ratings:
Length:
9 minutes
Released:
Oct 13, 2023
Format:
Podcast episode
Description
On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. To read the full stories included in this episode:Retail media lights up the holiday shopping season earlier than ever: https://bit.ly/3tCuDD1What happened to big, bold brand campaigns: https://bit.ly/3PRXsmzThe Astounding Results of Maximum Effort's NFL Stunt With Jake From State Farm and Taylor Swift: https://bit.ly/3ZUNUf7Will 2024 Election Save TV?: https://bit.ly/48KA3w9
Released:
Oct 13, 2023
Format:
Podcast episode
Titles in the series (49)
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