7 min listen
The Current Report: Advertisers get innovative ahead of the 2023 Women's World Cup
The Current Report: Advertisers get innovative ahead of the 2023 Women's World Cup
ratings:
Length:
8 minutes
Released:
Jul 7, 2023
Format:
Podcast episode
Description
The Fifa Women's World Cup kicks off July 20, 2023 and advertisers are keen to be a part of the action. The Current's Emma Shepherd reports on the growing interest in the global event. Plus, Damian Fowler breaks down how Warner Bros. Discovery is licensing shows like Insecure and Band of Brothers to Netflix.To read the full stories included in this episode:FIFA Women’s World Cup 2023: unveiling squeezeback ads, sold-out ad space, and Optus Sport’s broadcasting strategy: https://www.thecurrent.com/fifa-womens-world-cup-2023--ads-sports-broadcasting-streamingStreaming wars no more: Media companies play nice with content to compete: https://www.thecurrent.com/streaming-platforms-content-subscribers-advertisingNetflix to revamp advertising strategy to lure brands and boost revenues: https://www.ft.com/content/dc79eecf-ed3c-486a-8b89-60c67b6ff10a
Released:
Jul 7, 2023
Format:
Podcast episode
Titles in the series (49)
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