26 min listen
183: Campaign podcast: sports and the changing nature of fandom
FromCampaign podcast
ratings:
Length:
22 minutes
Released:
Feb 22, 2024
Format:
Podcast episode
Description
Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging. Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.Further reading:https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670 https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015 Hosted on Acast. See acast.com/privacy for more information.
Released:
Feb 22, 2024
Format:
Podcast episode
Titles in the series (100)
Millennials are snake people: Our March episode is hosted by Shona Ghosh and features Charles Vallance, founder and chairman of VCCP, Phil Barden, author of 'Decoded: the science behind why we buy', and Marketing’s features editor Rebecca Coleman. This month, it's all about the use... by Campaign podcast