6 min listen
The Current Report: The Guardian's Luis Romero on strategies to thrive in the digital age
The Current Report: The Guardian's Luis Romero on strategies to thrive in the digital age
ratings:
Length:
8 minutes
Released:
Jul 28, 2023
Format:
Podcast episode
Description
Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet.To read the full stories included in this episode:Publishers want billions, not millions, from AI: https://bit.ly/3KhbJqNThe Guardian US' SVP of ads on brand strategy, green ad dollars, and soccer: https://bit.ly/3OBtK64Global streaming giants are looking to sub-Saharan Africa as the next engine of subscriber growth: https://bit.ly/3O4ExUwElon Musk’s Rebranded Twitter Cuts Ad Prices: https://bit.ly/3Y9JGj0The Rise and Fall of the Chief Diversity Officer: https://bit.ly/3rSUVA1
Released:
Jul 28, 2023
Format:
Podcast episode
Titles in the series (48)
The Current Report: 5 lessons 5 years after GDPR: On this edition of The Current Report, Damian Fowler and Zac Wang go in-depth on lessons learned five years after Europe’s sweeping General Data Protection Regulation (GDPR) went into effect. Plus, Cannes Lions will kick off its International Festival of Creativity next week, and The Current will be on-the-ground all week to report on all the biggest trends from the annual advertising gala. by The Current Report