36 min listen
75: Campaign podcast – Influencer marketing
FromCampaign podcast
ratings:
Length:
28 minutes
Released:
Jan 27, 2022
Format:
Podcast episode
Description
Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry. Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join Campaign media editor Arvind Hickman to discuss influencer marketing's image problem, opportunities and challenges, how to measure success, TikTok vs other platforms, and whether new trends in e-commerce, blockchain and NFTs can play a role. See acast.com/privacy for privacy and opt-out information.
Released:
Jan 27, 2022
Format:
Podcast episode
Titles in the series (100)
Technology's unclosed circle: Domino's head of digital Nick Dutch, and Iris' head of planning Ben Essen join the podcast to talk about their experiences at SXSW, discussing everything from capitalism as a valid economic model to whether marketers can ever ethically use brainwave-re... by Campaign podcast