37 min listen
How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing
How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing
ratings:
Length:
48 minutes
Released:
May 3, 2021
Format:
Podcast episode
Description
Online grocery will more than double to 21.5% of total U.S. grocery sales by 2025. A major outlet for that growth will likely be Instacart, and brand leaders need to fully understand the challenges, opportunities, and likely evolution of this platform to maximize revenue and minimize risk. Kiri Masters, founder of digital marketing agency Bobsled Marketing, is the co-author of a new book, Instacart for CMOs. Join host Peter Crosby of the Digital Shelf Institute for an interview with Kiri as she presents the key takeaways from her research.
Released:
May 3, 2021
Format:
Podcast episode
Titles in the series (100)
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler: New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social. by Unpacking the Digital Shelf