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How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era

How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era

FromUnpacking the Digital Shelf


How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era

FromUnpacking the Digital Shelf

ratings:
Length:
38 minutes
Released:
Mar 18, 2024
Format:
Podcast episode

Description

There’s a distinct sense that we are at the precipice of another era-defining change in commerce, business, and even societies. A moment where leaders will be called to envision and enable the big transformations necessary to survive and thrive through these changes. In business, we call that making Big Bets, and getting good at them is more critical than ever. That’s why John Rossman, author of The Amazon Way and Think Like Amazon, has co-authored with Kevin McAffrey, former strategy head at TMobile a new business playbook called Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era. John joined the podcast to introduce his clear, concise, and actionable treatise for driving the change your organization needs for the next era.
Released:
Mar 18, 2024
Format:
Podcast episode

Titles in the series (100)

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org