40 min listen
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler
ratings:
Length:
37 minutes
Released:
Dec 19, 2019
Format:
Podcast episode
Description
New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.
Released:
Dec 19, 2019
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf