53 min listen
RV 87 - Organizational Change Management to Transition from Lead Gen to Demand Gen | Live Consulting Call
RV 87 - Organizational Change Management to Transition from Lead Gen to Demand Gen | Live Consulting Call
ratings:
Length:
28 minutes
Released:
Aug 2, 2023
Format:
Podcast episode
Description
Following up on their first conversation back in June, Chris sat back down with George Boot of Acquired.com. In this session, they discuss the experience of transitioning from an SDR to a demand generation strategist. Chris explains how he realized that traditional sales and marketing tactics were no longer effective and started implementing a demand generation strategy at his company. He shares his insights on managing resistance internally and embedding a company-wide culture of demand generation. He also provides advice for SDRs looking to transition into demand gen roles.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.f
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.f
Released:
Aug 2, 2023
Format:
Podcast episode
Titles in the series (100)
10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman by B2B Revenue Vitals