55 min listen
Episode 525: Attention Hacking
FromBreaking Banks
ratings:
Length:
28 minutes
Released:
Jan 4, 2024
Format:
Podcast episode
Description
In This Episode
Should you increase your social media savviness to sell products? With digital acquisition reshaping financial services it's certainly something to think about for your organization's benefit. In this episode, host Brett King speaks with Dr. Robin Kiera, Founder and CEO, Digitalscouting about his book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance. Listen as Dr. Kiera delves into the topic and shares industry examples, opportunities and his belief that you need to position yourself and your organization as influencers among your target market.
The premise is simple, you need to be where your customer is.
Should you increase your social media savviness to sell products? With digital acquisition reshaping financial services it's certainly something to think about for your organization's benefit. In this episode, host Brett King speaks with Dr. Robin Kiera, Founder and CEO, Digitalscouting about his book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance. Listen as Dr. Kiera delves into the topic and shares industry examples, opportunities and his belief that you need to position yourself and your organization as influencers among your target market.
The premise is simple, you need to be where your customer is.
Released:
Jan 4, 2024
Format:
Podcast episode
Titles in the series (100)
Episode 450: Neobanks: End of an Era? Not So Fast: Techcrunch reports fintech accounted for 21% of all venture capital dollars raised in 2021. When things go up, they also have a Newtonian way of coming down. The same article says that 10% of all layoffs in Q2 came from the fintech sector. by Breaking Banks