9 min listen
DiscoverOrg's Market Expansion through the Acquisition of ZoomInfo -- Katie Bullard // DiscoverOrg
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
DiscoverOrg's Market Expansion through the Acquisition of ZoomInfo -- Katie Bullard // DiscoverOrg
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
20 minutes
Released:
Jun 11, 2019
Format:
Podcast episode
Description
In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. Yesterday, Katie discussed why and how B2B brands are collecting and using customer data, and today she walks us through her company's market expansion acquisition of ZoomInfo. Show NotesConnect With: Katie Bullard: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 11, 2019
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth