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Welcome to part two of our brand experience discussion.   
Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice! 
Jesse is a designer and founder of Partner, specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies.   
In this pod, we delve into Jesse’s expertise in the cannabis industry (a helpful listen for anyone working with a restricted industry) and unpack brand transparency and the many different ways brands can activate transparency to build trust.   
Listen to the full pod for: 
? Shortcuts to help determine your brand identity   
?  Why you need a two-pronged brand story   
?  Trust and transparency to determine brand differentiation, and the many facets of transparency   
?  Experiences and opinions on the rollout of legal cannabis in Canada, and transitioning from grey to white market industry  
? Predictions for a personalization forward future for eCommerce
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