2021 was a radical shift in the marketing landscape. With CPAs on the rise, what alternative platforms and strategies can brands try to succeed in 2022?In this episode, Tance Hughes, CEO of Southern Designs gives us a peek into their world of his manufacturing business, as well as the changes his business has made to evolve with the times. Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEPartner up with marketers to offer manufacturing and fulfillment services.Explore Tiktok ads for direct sales.Give Amazon a shot.Bring all products/brands under one website (giving customers options) to leverage customer data and increase LTV.You have to constantly make new creative or content on Tiktok.Good people are the core of everything.Recommended tool/app: Helium 10https://www.helium10.comRecommended podcast: Land of the Giants Podcasthttps://podcasts.apple.com/us/podcast/land-of-the-giants/id1465767420Today’s Guest:Tance Hughes is the CEO of Southern Designs.Southern Designs is a manufacturing company based in Vidalia, Louisiana. They build signs, decorative products, and other items out of steel, wood, vinyl, and acrylics, selling directly to the consumer as well as operating a wholesale division with white labeling for private contracts.Connect and learn more about Tance and Southern Designs here:Website: https://www.southerndesigns.netLinkedIn: https://www.linkedin.com/in/tancehughesThis month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply