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??ECOM COMMUNITY SERVICE ANNOUNCEMENT:  
If you run an ecommerce brand or aspire to, you are hereby advised to watch this Hot Seat. Not only will it help you grow your business with seriously next level ideas, but it might just help make the world a better place by inspiring a quality capitalism :D
??? Hot Seat Episode 3 -  Vessi Footwear's Tony Yu drives a 90% decrease in CaC through give back campaigns, (3x sales growth and 7x ROAS) through choose what you pay campaigns), Kickstarter, YouYube Integrations and LOTS more.  
Reviewing this cast I have to give my head a shake. The sheer amount of knowledge and value dropped by Tony Yu  here is astounding.   
If you're building a direct to consumer brand, or know someone who is, give yourself permission to watch and share this whole Hot Seat.
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