53 min listen
Ep 29: Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley
FromDTC Podcast
ratings:
Length:
51 minutes
Released:
Aug 20, 2020
Format:
Podcast episode
Description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.
Some of the ear-nuggets you’ll find in this interview include:
?How to maximize the lifetime value of a customer at each step of the funnel
? How to build a team that will crush your competitors
? The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth)
? What Tom considers to be the most important entrepreneurial skill
?The “Simple Exponential Math” to increase your bottom line by 50%
Speaking of the bottom line, our favorite quote from Tom was this: “I don’t give a shit about 10X-ing my top-line. I want to successfully 10x my bottom line while I’m delighting my customers. That’s the formula for long-term success.”
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.
Some of the ear-nuggets you’ll find in this interview include:
?How to maximize the lifetime value of a customer at each step of the funnel
? How to build a team that will crush your competitors
? The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth)
? What Tom considers to be the most important entrepreneurial skill
?The “Simple Exponential Math” to increase your bottom line by 50%
Speaking of the bottom line, our favorite quote from Tom was this: “I don’t give a shit about 10X-ing my top-line. I want to successfully 10x my bottom line while I’m delighting my customers. That’s the formula for long-term success.”
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Aug 20, 2020
Format:
Podcast episode
Titles in the series (100)
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