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??AKNF #5 is LIVE ??  
This week we discuss:  
?? Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns  
?We bought Vessi shoes and this happened (experiential marketing)  
?Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products  
?Rogers Chocolate, Accountants and the big Covid Pivot Winners
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