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Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content   

Listen to the pod for:   
? How Ugly built its brand - and why it's fundamental to the business  
? Why their no b.s. strategy pays off  
? Ugly's commitment to creating an accessible product (and what that means)
? Why customer outreach is fundamental to their business model
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