Episode 25: Many entrepreneurs who are just starting out are reluctant to get into paid ads because we’ve all heard the horror stories of people blowing huge sums of money on campaigns that produced zero results.Not only that, but social media is flooded with complaints of rising ad costs, campaigns that used to work that suddenly start losing money, and traffic that just doesn’t convert.Despite this, there are always companies that manage to quickly scale to 7 and 8 figures because they invested heavily into paid ads – so what’s the secret?Today’s guest, Mike Hoyles, has had the unique experience of managing multi-million dollar ad budgets for some of the largest companies around.In this episode, Mike explains how companies win big with paid ads through a very specific split testing strategy, and take losing ad campaigns and turn them around to increase sales by as much as 600%.He explains what to test, how to pick winners and losers, how often to test and refresh your ads, and much more.Grab Mikes FREE Training Here: https://stan.store/ecommercetrainingConnect with Mike: https://www.linkedin.com/in/mikehoyles/Want to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.comLooking for a simple, low-cost, all-in-one platform to systematize and automate your online business?... then check out our friends at https://www.ConvertPoint.io.ConvertPoint has everything you need to build a successful online business... funnels, websites, email autoresponders, text message marketing, invoices & payments, sales pages, calendars, forms & surveys, social media management, membership sites & courses, automated workflows, and MORE.Try ConvertPoint RISK FREE at https://www.ConvertPoint.io✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer