This episode is brought to you by Sendlane.   When looking at brands to work with, Global Wired Advisors managing partner Chris Shipferling says he prefers to work with those who understand their numbers.   "That's a best practice," Chris says. "You know, make sure you understand what's driving the profitability by understanding SKU economics."   Chris says that it's essential for brands looking for investors or investment bankers to know their options.   In Part 2, Chris talks about:   * The pros and cons of in-house manufacturing. * The need for brands to understand skew economics. * The difference between working with individual investors and an investment bank. * What's the onboarding process like with his firm.   Join Ramon Vela and Chris Shipferling as they break down the inside story on The Story of a Brand.   For more on Global Wire Advisors, visit: https://www.globalwiredadvisors.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story