This episode is brought to you by Sendlane.   Helping to convert a brand to more sustainable business practices starts with green warehousing practices, says George Wojciechowski and Jen Root, co-founders of Manifest Commerce.   "There are sustainable alternatives every step of the way, even down to end of life with upcycling and re-commerce," Jen says.   The process of converting a supply chain to a sustainable format is "comprehensive," George says, but the important thing is "to just start."   In Part 2, Jen and George talk about:   * How plastics can be used to recreate things ten times over. * How maritime partnerships can help with lowering carbon footprints. * The start of "shared truckloads," which works like carpooling for your inventory. * Despite the company's noble mission, it's still essential to be competitive in price and "hit the slots" that e-commerce business owners need. * Building a sustainable business from the ground up is essential. It's hard to pivot when you're going 100 miles per hour.   Join Ramon Vela, Jen Root and George Wojciechowski as they break down the inside story on The Story of a Brand.   For more on Manifest Commerce, visit: https://manifestcommerce.io    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story