This episode is brought to you by Sendlane.   Global Wired Advisors is an investment bank that focuses on digital-first brands in the consumer product marketplace, says managing partner Chris Shipferling.   "I'm not trying to sell aerospace businesses or agriculture businesses or manufacturing companies," Chris says. "We only sell consumer products. That's it, specifically digital-first. So every day we wake up, and we're only talking to an audience interested in these types of companies."   With the current state of the economy and interest rates rising, the baby, pet, toy, home, and kitchen categories are likely to experience a slowdown, Chris predicts.   In Part 1, Chris talks about:    * Gratitude toward his first boss who saw potential in the college graduate with no business experience. * An explanation of Global Wired Advisors' business and how they differ from other investment banks. * An analysis of the current economy and likely slowdowns and areas for potential expansion.   Join Ramon Vela and Chris Shipferling as they break down the inside story on The Story of a Brand.   For more on Global Wire Advisors, visit: https://www.globalwiredadvisors.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.    *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story