54 min listen
From Nice-to-Have to Need-to-Have: The Role of Marketing in Customer Retention
FromDigital Banter
ratings:
Length:
47 minutes
Released:
May 11, 2023
Format:
Podcast episode
Description
In this episode of Digital Banter, we explore the critical role of marketing in customer retention. We discuss strategies for taking your product from a nice-to-have to a must-have, including keeping customers up-to-date on new features, building a community, and tracking product usage. We also discuss the importance of customer loyalty and advocacy programs and how marketing can support the shift towards retention in the B2B industry. Tune in for valuable insights into the relationship between marketing and customer success.
Released:
May 11, 2023
Format:
Podcast episode
Titles in the series (65)
Episode 12: Creative Messaging across all stages of the demand curve. by Digital Banter