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26: Strategy vs Action - Why do companies struggle to just get stuff done?

26: Strategy vs Action - Why do companies struggle to just get stuff done?

FromDigital Banter


26: Strategy vs Action - Why do companies struggle to just get stuff done?

FromDigital Banter

ratings:
Length:
45 minutes
Released:
Dec 8, 2022
Format:
Podcast episode

Description

Yearly planning is hopefully over at this point for most companies.  Now what do you have to to do turn that plan into action?  Most companies really struggle and things don't seem to get moving until Q2 or sometimes even later. This weeks episode we talk through how to get shit moving, and its easier than you may think. At least on paper.  It come down to alignment & ownership.  Here are 4 things you need to know:1) Create team alignment on goals +KPIs. (Duh).. but the reality is this should be done already.  Drive revenue.. lets go!2) Understand the trickle down of measurement and how to report up to a larger goal.  Revenue is the goal -> what is your contribution?3) Prioritize Effort vs Impact.  Place your bets, and lets get the show on the road.4) Work in parallel paths.  In order to do this you need to have trust and ownership. This is why unmotivated team members and micromanagers simply don't work.
Released:
Dec 8, 2022
Format:
Podcast episode

Titles in the series (65)

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.