Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marcotullio, uncovering what makes interactive demos more effective in moving the revenue needle. We’ll chat about how interactive demos align to certain GTM motions, as well as discuss why so many brands are still so hesitant to move in this direction with their business strategy. So whether you’ve already made the shift to interactive, are considering making a move, or have no idea what an interactive demo even means, this episode is going to help you make some pretty significant decisions that can impact your brand’s bottom line.