Marketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out. Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the leads passed from marketing to sales often fall short in quality, and closing MQLs seems like an insurmountable challenge for the sales team. The lack of cohesion between marketing and sales keeps on giving.On this week's episode of Digital Banter LIVE, we're thrilled to welcome Lara Erdem from Dreamdata to our show. From what we hear on the streets, she seems to have cracked the code on marketing and sales alignment. Join us for this week's episode as we delve into her insights and uncover what genuine marketing and sales alignment truly entails.